Empresas Polar the Company No. 1 in the Heart of Venezuelans

Empresas Polar is a Venezuelan company that started its business with a brewery named Cervecería Polar founded by Lorenzo Alejandro Mendoza Fleury, Rafael Luján and Karl Eggers in Antímano Caracas in 1941. It stands as the largest and best known Venezuelan company in the country. As time went on the company has been constantly growing in the sector and has diversified its business into, processing and packaging of food for domestic consumption and export as well as to market their products to markets abroad.

The Mission of Empresas Polar is to produce, distribute and provide food and beverage products in order to meet the needs and fulfill the expectations of the Venezuelan population, providing them with the best quality products at the best prices.

Empresas Polar has a commitment of meet the challenges and difficulties and change them into opportunities for growing and looking forward to the future they want from their country Venezuela. The workers work with love for their company also carried out other roles of participate and providing solidarity to the most vulnerable sectors of the population.

The rationale behind the company is to contribute to the quality of life of Venezuelans and their families, generally to people of low income and middle class who is its target Audience, allowing them to purchase a variety of food and beverage brands with affordable prices. 

Empresas Polar showed its concern in for country's economic problems at a meeting held in Caracas on February 28, 2014 as reported by the Venezuelan newspaper El Universal, It was held at the Commission of Truth in the economic sphere; (AVN) the Executive President of Empresas Polar Lorenzo Mendoza participated and proposed 12 points to solve the economic problems that the country has suffered in recent years.

These points can be summarized as: "increased production", "substitute imports" and payment of the debt of imports that possess the companies in the country. Especially the government should evaluate the measures and actions between the public sector and the private sector to serve the most vulnerable people in the field of food security.

Finally, but not least The national Government must ensure a system of access to foreign exchange: dynamic, efficient and transparent so that the production sector of the country can pay its suppliers and revive international credit lines, as well it is known by Venezuelans that in all economic sub-sectors haves been affected by the economic crisis and the deficient acquisition of foreign exchange for the production of goods and services in the country. 

In another context with respect to the economic crisis which crosses Venezuela and that has worsened in this year the population has maintained in the social networks commenting to about this issue whereby the Datanálisis polling firm conducted a Survey the last April on the possible actions of the national government in against of Empresas Polar.

According to the data of Datanálisis, the majority of Venezuelans have shown their support to the company during the National Household Survey, in which, 2,000 people participated in face to face in the interview of survey. The results revealed that most respondents recognize the management of Empresas Polar and its effort to reach households despite the crisis. 

Recently on June 25, 2015 the newsroom of Cerveceria Polar (The brewery of Empresas Polar) informed the illegal withholding of their products in storage centers of the company by the Venezuelan official agency Sundde and GNB. They performing the closure of several storage centers of Cerveceria Polar located in the states of Aragua and Carabobo. This fact occurs at a time when a group of trade unionists tries to claim a shutdown of operations in the center of the country according to the statement by Gustavo Gúzman, Corporate Manager of labor legal matters of the company.

The inspiring message of Lorenzo Mendoza that led his workers what caused positive impression on social networks with the messages from users full of optimism and admiration to the Executive President of Empresas Polar. Part of the message:  “…My message of hope to the youth is that this country has much more to offer than any country outside, as people that migrate, the second thing I want to say is that somehow it is very important that yourself must analyze your reality and your personal context, and you make your decision”.

Within this business group, there is a future; there are an approach to keep thinking forward, to continue working and keep producing and creating opportunities. Welcome those who want to be here. Who? Do not, I'm sorry, but others will come. I would like all those we are here, you retire here and take your life and successful career that will you give wellness for you and your family; here we will continue paddling in the right direction”.

By last to adding to this space with a nice note on the favorite brands of Venezuela and a product of Empresas Polar, the “Harina P.A.N” (precooked corn flour) the Chef Lorena Garcia from Venezuela, owner of restaurants in the United States and a philanthropist is excited to inspire consumers with the elaboration of her recipes of arepas and other dishes with Harina P.A.N. She asserts that P.A.N has an advantage by being certified in the United States 100% free of gluten.