Empresas Polar is a Venezuelan company
that started its business with a brewery named Cervecería Polar founded by
Lorenzo Alejandro Mendoza Fleury, Rafael Luján and Karl Eggers in Antímano
Caracas in 1941. It stands as the largest and best known Venezuelan company in
the country. As time went on the company has been constantly growing in the
sector and has diversified its business into, processing and packaging of food
for domestic consumption and export as well as to market their products to
markets abroad.
The Mission of Empresas Polar is to produce, distribute and provide
food and beverage products in order to meet the needs and fulfill the
expectations of the Venezuelan population, providing them with the best quality
products at the best prices.
Empresas Polar has a commitment of
meet the challenges and difficulties and change them into opportunities for
growing and looking forward to the future they want from their country
Venezuela. The workers work with love for their company also carried out other
roles of participate and providing solidarity to the most vulnerable sectors of
the population.
The rationale behind the company
is to contribute to the quality of life of Venezuelans and their families,
generally to people of low income and middle class who is its target Audience, allowing them to purchase a
variety of food and beverage brands with affordable prices.
Empresas Polar showed its concern
in for country's economic problems at a meeting held in Caracas on February 28,
2014 as reported by the Venezuelan newspaper El Universal, It was held at the
Commission of Truth in the economic sphere; (AVN) the Executive President of
Empresas Polar Lorenzo Mendoza participated and proposed 12 points to solve the economic problems that the country has suffered in recent years.
These points can be summarized as:
"increased production", "substitute imports" and payment of
the debt of imports that possess the companies in the country. Especially the
government should evaluate the measures and actions between the public sector
and the private sector to serve the most vulnerable people in the field of food
security.
Finally, but not least The
national Government must ensure a system of access to foreign exchange:
dynamic, efficient and transparent so that the production sector of the country
can pay its suppliers and revive international credit lines, as well it is
known by Venezuelans that in all economic sub-sectors haves been affected by
the economic crisis and the deficient acquisition of foreign exchange for the
production of goods and services in the country.
According to the data of
Datanálisis, the majority of Venezuelans have shown their support to the
company during the National Household Survey, in which, 2,000 people
participated in face to face in the interview of survey. The results revealed
that most respondents recognize the management of Empresas Polar and its effort
to reach households despite the crisis.
Recently on June 25, 2015 the newsroom of Cerveceria Polar (The brewery of Empresas Polar) informed the illegal withholding of their products in storage centers of the company by the Venezuelan official agency
Sundde and GNB. They performing the closure of several storage centers of
Cerveceria Polar located in the states of Aragua and Carabobo. This fact occurs
at a time when a group of trade unionists tries to claim a shutdown of
operations in the center of the country according to the statement by Gustavo
Gúzman, Corporate Manager of labor legal matters of the company.
The inspiring message of Lorenzo Mendoza that led his workers what caused positive impression on social networks
with the messages from users full of optimism and admiration to the Executive
President of Empresas Polar. Part of the message: “…My message of hope to the youth is that this
country has much more to offer than any country outside, as people that
migrate, the second thing I want to say is that somehow it is very important
that yourself must analyze your reality and your personal context, and you make
your decision”.
Within this business group, there
is a future; there are an approach to keep thinking forward, to continue
working and keep producing and creating opportunities. Welcome those who want
to be here. Who? Do not, I'm sorry, but others will come. I would like all those
we are here, you retire here and take your life and successful career that will
you give wellness for you and your family; here we will continue paddling in
the right direction”.
By last to adding to this
space with a nice note on the favorite brands of Venezuela and a product of
Empresas Polar, the “Harina P.A.N” (precooked corn flour) the Chef Lorena Garcia from Venezuela, owner of restaurants in the United States and a
philanthropist is excited to inspire consumers with the elaboration of her
recipes of arepas and other dishes with Harina P.A.N. She asserts that P.A.N
has an advantage by being certified in the United States 100% free of gluten.
