Screen capture courtesy: telegraph.co.uk
Social Dig is a project for Career Targeting Assignment for course What is social? of Northwestern University and Coursera
Part I: High-Value Market
Social Dig
Mission
Advice and assistance
to hire the best website creators and hosting with the best price and current
market trends aimed at Venezuelan companies who have the need to create a
website of their own business.
“The idea was born”
Starting from the
premise expressed by Professor Randy Hlavac in the video: Your Professional Network
"We need someone who can filter through the
information and focus us on the best information we need
to prosper. "
I have seen
entrepreneurs who have created their business with hard work, dedication,
experience and now I see that they have a need that their companies to be in
digital media.
Although, we are
inundated with information of creators website, domain, hosting, App,
freelancer, blog, social networks, etc what to choose? Not all of these
entrepreneurs has the best information to create their website and those who
already have a website, they need to update their sites with new trends,
attractive designs and functional.
"Good sign to run my idea"
I've explored through
Google browser to see if some of the most important companies in my area have a
website of their own business, and I have a surprise: no website, I have only
seen their names in Telephone Directories and some website which function as
directories of various branches of trade.
I've chosen for my
research the companies: in the trade of mobile phones, sales of agricultural
equipments, automotive, cosmetics and household equipment.
Part II: Topics
Why there are companies that do not have a website?
They may have several
answers but the most common I think it's for lack of better information of who
can create the website of their own business? But we know we are surrounded by
abundant information of digital strategies but not everyone can channel it and
put it in their favor.
A mistake made by
entrepreneurs is to hire designers who create web site difficult to navigate
which is lost the functionality of being faster browsing with compelling
content that it invite the user to stay on site to discover the benefits their
products and services.
Also one of the
excuses may be: No, have time the entrepreneurs, they are focused on working
every day in their business and see the return on their investments and do not
have a team in their companies to deal in this area Social media that today it
become very important.
Finally I think the
power of decision is a possible reason so that companies taken the
determination of have presence in the digital world.
Part III: Locate Your High-Value Market on Social
Clearly there is a
lot that exploit: What choose from the various creators of websites?
Social Dig is a team
of expert social media to provide advice to companies to put them in the
digital media, a proactive team to take the initiative to make large
enterprises they can fulfill their objectives. The customers is the most
important, when customers have success in social media it is the success of the
organization.
Social Dig will have a website with quick and easy navigation where will offer their
services: social media, website, marketing, graphic design, Google Apps,
Analytics & SEO.
As an organization Social Dig will be present in social networks:
LinkedIn
is a network to show the profile, mission, experience and debates.
Facebook
to manage content on its services tips, etc. to capture the objective hearing
and create interesting conversations between visitors.
Twitter by
issuing of frequent tweet, the news flows faster, hashtag and relevant content
of the organization with the objective to add followers that could be potential
customers or target audience.
Pinterest
boards to post new ideas and projects: infographics logos, website designs,
Apps, etc.
Instagram is
a network ideal to share visual content and add followers.
You tube
to upload corporate videos, events, news of interest, etc.
The Social Dig website will feature the following categories:
HOME. US.
BLOG. SERVICES. PORTFOLIO. CONTACT US.
