Screenshot of the website: Finest Roots
One of the
most traditional Greek spirits and experience
comes to the Bars from Venezuela
Want to know what it is?
comes to the Bars from Venezuela
Want to know what it is?
FINEST ROOTS SPIRITS
It is a range
of innovative products of
FINEST ROOTS
GREEK
PREMIUM
SPIRITS
Roots Spirits has
decided to expand its market and offer their products to the Venezuelan
Consumer of Spirits. The Greek company has a tradition of 160 years old Greek
traditional recipes with unique blends, originating herbs and special
ingredients of Greece and the Mediterranean. All drinks are made with 100%
natural extracts with no artificial additives.
Roots Spirits is
a family business which was established in 1850 in Kalamata, Greece, is the
oldest distillery in the country, throughout its trajectory it has been named
in several international awards. Its Spirits Roots philosophy is to provide the
highest quality true and pure of all its products.
Finest Roots was
founded in 2013, the same year came the launch of the innovative collection of
4 products Premium high-end (Mastiha, Rakomelo, Herb Spirit, Tentura), all
these products are produced handcrafted in the distillery of family business.
Finest Roots is
a brand new, Premium category; here is a brief description of each of the
products:
Rakomelo can be
enjoyed as a strong hot drink for a day of winter, natural flavor and the
sweetness of honey and the Spirit, fruity aroma and golden yellow.
Mastiha, sweet flavor
unique to mastiha Mastic (or Mastiha) is the resin of native trees on the
island Chios Mastic, elegant aroma, opaque white.
Herb Spirit, to
enjoy shooting frozen or on the rocks, ideal for cocktails earthy with layers
combined with herbs, subtly fruity, mildly bitter flavor, aroma of fresh herbs,
deep brown with shades of orchids.
Tentura, can be served
with an appetizer, is relaxing with a rich taste of sweet mint and French
vanilla; a sense of smell cedar taste, slightly sweet scent of cinnamon, soft
brown with pastel red tones.
Venezuela
as a new market for Finest Roots is
really possible, the Venezuelan
Consumers of Spirits are young men and women between 30 and 45 years old middle
class, professionals, workers who decide to take a fun day or weekend with
friends, couples, etc. for sharing on: Bars, Clubs, Hotels, Restaurants or in their
own homes to celebrate a Special day, Event or just share with friends.
Finest Roots,
its Customers are Bars, Special Liquor Stores, Hotels, Specialized Retail
Sales, they are necessary for to achieve the positioning of the brand.
Finest Roots can
introduce their products in the capital, Caracas and in the main cities of Venezuela. Isla Margarita can also be a major point of
distribution and marketing because it is a consuming region of imported
products and an important tourist area.
I
made a Market Segment through the
following links, I do not really know if it's the most ideal because I'm not a
specialist in the area but I can see through this links, a large number of
consumers of Spirits:
Is an upscale restaurant in Caracas, specializing in the preparation of vanguard
of Italian and international food, its twitter account reaches to 11.6 k.
followers.
Is
a community that works as a website to inform about cocktails, tu trago.com has
a visitor statistics of its Featured Cocktails and its twitter account reflects
around 19.5k followers.
The
followers show potential consumers and marketing strategy used to create relevant
content of the brand.
Finest Roots is completely unknown for the Venezuelan consumers of Spirits and would rate
this as new competitors that is entering
the market and should facilitate the dissemination of their products.
We
have an advantage for introduce Finest Roots; there are cocktails with liqueurs Greeks recognized worldwide as
'Negroni' Campari, 'Manhattan' with gin, vermouth etc. They cannot miss in a
bar of Venezuelan.
I
presume that the challenge of placing the Roots spirits among the essential
spirits of our Bars with this possibility there is a great potential to be
fulfilled and convince on taste of
innovators consumers and opinion leaders.
Once
conducted negotiations with the distributor and importer, it should be
initiated the creative marketing
strategies with a launch event and invitation to social media. We must
promote the art of the cocktail through events and demonstrations of mixology as one of the most important marketing
strategies.
The positioning of the brand
can be achieved to the extent that Finest Roots making it known and create an identity in the minds of consumers of
Spirits.
Finest Roots is an Authentic Brand with large features that consumers of Spirits they should
know, here plays an important role the creative marketing strategy to promote
the brand and bring products to consumers.
Digital media
as: website, blog and social networks are ideal for disseminating information
about the products. Twitter social network it is a network in where information
flows very quickly to promote events and topics of interest in the brand.
Finest Roots Venezuela needs a website for the
Venezuelan public in their language: Spanish. It is a way to make know all its
products, history, traditions that are so important for the family business
must be connected to social networks that currently have and interact with the
community that follow to Finest Roots.
The most important innovation of the Value
Proposition offered by Finest Roots is their products 100% natural with no chemical additives.
Finest Roots has an approach that considers an importer and distributor to premium class
entrepreneurs. For example: Diageo is internationally recognized and it has a presence
in Venezuela could be part of Distribution
Network and expand the portfolio of partners with the products of brand.
Finest Roots should choose the distribution channel: an indirect and specialized channel to
bring the products to final consumers.
Finest Roots also believes that if small and medium-sized enterprises know the brand and
they are willing to put your effort into promoting, the company can introduce
their products. This is a key to reach Venezuelan consumer of spirits is
necessary create the Channel Design
for this purpose because we can achieve view the customer experience in their four stages: Pre -Consumption,
Purchase, Consumption, and Post-Consumption.
